Sika - Start with Sika

Better Vehicles Start With Sika

Although Swiss-based Sika is most well-known for its construction products, the company’s automotive business has grown significantly over the past decade. With ambitious plans for continued growth, Sika’s Global Automotive Group recognized the need to develop an automotive-focused communications strategy, and engaged PUSH 22 for help.

Campaign Development

The brief: develop a campaign that reached engineers earlier in the development process and focused on Sika’s ability to help with key product development goals such as reducing weight, and improving safety and sustainability. The solution: Start with Sika.


To support the new messaging, we put together a visually engaging 3D video. Along with flashy, eye-catching visuals, the video included key figures and stats that highlighted the measurable impact of Sika’s products.

Brand Activation

We also ensured the new messaging and creative approach was applied to every aspect of the group’s marketing, including advertising, sales literature, the web, and SIKA’s exhibit at the 2015 NAIAS.